Target promises to buy $2 billion in Black-owned brands by 2025

Target vows to support Black-owned businesses by spending more than $2 billion with hundreds of brands by 2025. 

The Minneapolis-based company said it aims to advance racial equity by expanding the range of products available at its 1,900 stores across the country. The retail giant will offer products from more than 500 Black-owned vendors, it said in a statement Wednesday. Target will also increase spending at Black-owned marketing agencies and construction firms, Bloomberg reports. Target currently carries more than 65 Black-owned brands.

“We have a rich history of working with diverse businesses, but there’s more we can do to spark change across the retail industry, support the Black community and ensure Black guests feel welcomed and represented when they shop at Target,” Christina Hennington, Target’s executive vice president and chief growth officer, said in a statement.

The killings of George FloydBreonna...

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Support For Black-Owned Businesses Increases More Than 7,000%, Yelp Reports

The recent Black Lives Matter protests caused books about anti-racism to become bestsellers, people to share educational resources on social media and to shop and eat at Black-owned businesses and restaurants — and in the last two months interest in Black-owned businesses on Yelp has increased by more than 7,000% compared to this time last year, the company said in a report published Wednesday.

KEY FACTS

The pandemic has hurt Black-owned small businesses more than others, according to a June report from The National Bureau of Economic Research, but the recent Black Lives Matter protests have led to increased support for Black-owned businesses

From May 25 to July 10, there have been more than 2,500,000 searches for Black-owned businesses on Yelp, compared to approximately 35,000 over the same time period last year  — a 7,043% increase. 

While searches for Black-owned restaurants have remained popular, up 2,508%,...

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Blackout Day draws national attention to Black spending power

Many Black Americans on Tuesday participated in a one-day spending stoppage called Blackout Day. Not opening their wallet was part of a larger effort aimed at highlighting how the Black dollar powers the U.S. economy and how America would be a very different place if Black consumers aren't participating. 

Black athletes and celebrities – including singer Rihanna, Cleveland Cavaliers center Tristan Thompson and rapper Cardi B – have used social media to bring wider attention to Blackout Day in recent weeks. Rapper T.I. said via Instagram that there should be "one day of solidarity in America when not one Black person in America spends a dollar."

The Blackout Day movement is in its infancy and it hasn't caught on with every Black American. Although some African-Americans didn't spend money on July 7, others instead patronized Black-owned businesses — and some likely ignored the call altogether. Either way, the day has its roots in trying to...

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'This is the only way to get real change': How Black Americans are using their purchasing power as a means of protest on #BlackOutDay2020

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Blackout Day 2020 sweeps the Triangle, consumers urged to support only Black-owned businesses

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What Is Blackout Day 2020? Everything to Know About the July 7 Boycott Urging People to Not Spend Money

BY MALLIKA MITRA

JULY 6, 2020
 

Anti-racist protests in the wake of recent high-profile police killings of Black people will take on another form on Tuesday, July 7: economic protest.

Black people spend $1.2 trillion annually in the U.S., according to a 2018 report by Nielsen. But for one day called Blackout Day 2020, organizers of an economic boycott are asking the Black community to spend no money at all, or to spend only at Black-owned businesses.

Boycotts were a key tool in creating change during the Civil Rights Era. For example, after Rosa Parks refused to give her seat on a bus in Montgomery, Alabama, to a white passenger, a boycott of the city’s public transportation system eventually led to a federal court ruling that laws keeping buses segregated were unconstitutional.

More recently, there have been boycotts against a Whole Foods that sent home employees for wearing a face mask that said “Black Lives Matter.” Last...

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12 Black Businesses To Support For Blackout Day 2020

Janice Gassam Asare
 
Racial equity has dominated the global conversation for much of June 2020. In early June, more than 14 million Instagram users posted a black square for #BlackoutTuesday as a show of solidarity for the Black Lives Matter movement. While there has some skepticism and confusion surrounding the purpose behind the black squares, many are urging the public towards greater action. On social media there has been some conversation around July 7th, 2020, which has been designated as Blackout Day 2020, a day of economic solidarity with the Black community. A Twitter thread from a user named MarsinCharge detailed how Blackout Day 2020 came to fruition. The origins can be traced back to Calvin Martyr who, following the killing of George Floyd, encouraged his audience to buy and support Black businesses exclusively. While the claim has been made that some celebrities have co-opted...
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She created a platform to mobilize consumers to buy Black. In 3 days they spent over half a million dollars

As Black Lives Matter protests continue to take place around the world, Kezia Williams, an entrepreneur and executive, is urging activists and allies to exercise their economic power by spending more money with Black-owned businesses.

On Juneteenth, Williams launched the #MyBlackReceipt initiative to encourage consumers to buy from Black-owned companies and upload the receipts of their purchases to the myblackreceipt.com platform. The goal, Williams says, is to get Black customers and allies to spend at least $5 million with Black businesses from Juneteenth to July 6, a day before “Blackout Day in which community leaders are asking Black consumers and allies to not spend any money for a day in hopes that the economic solidarity will raise awareness about racial injustice.

 

“As my team and I were watching the civil unrest unfold in the news, we were asking ourselves, ‘How can we be useful during this time,’” says...

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Blackout Day 2020 movement encourages supporters to use 'economic power' to fight racial injustice

 4:44 PM CDT July 3, 2020
 

HOUSTON — Texas resident Calvin Martyr wants to bring the black community together in economic solidarity through a nationwide movement called Blackout 2020.

The death of George Floyd while in Minneapolis police custody has struck a chord in the hearts of Americans concerned about the mistreatment of black residents in the United States.

The Facebook group #BlackoutDay2020 was created May 8, but since Floyd’s death on May 25, the private group has rapidly grown to more than 720,000 members as people search for peaceable ways to spark change.

And it continues to gain tens of thousands of new members each day.

The movement focuses on July 7, 2020, a day when supporters have committed to only spending money at black-owned businesses; this includes banks, grocery stores, gas stations, hair salons and all forms of commerce.

"We're going to not...

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