Many Black Americans on Tuesday participated in a one-day spending stoppage called Blackout Day. Not opening their wallet was part of a larger effort aimed at highlighting how the Black dollar powers the U.S. economy and how America would be a very different place if Black consumers aren't participating.
Black athletes and celebrities – including singer Rihanna, Cleveland Cavaliers center Tristan Thompson and rapper Cardi B – have used social media to bring wider attention to Blackout Day in recent weeks. Rapper T.I. said via Instagram that there should be "one day of solidarity in America when not one Black person in America spends a dollar."
The Blackout Day movement is in its infancy and it hasn't caught on with every Black American. Although some African-Americans didn't spend money on July 7, others instead patronized Black-owned businesses — and some likely ignored the call altogether. Either way, the day has its roots in trying to...
NATIONWIDE -- Tuesday, July 7, marks Blackout Day 2020, which is a social media campaign aimed at demonstrating just how powerful an economic force Black Americans are.
The campaign urges Black Americans not spend any money at all for the duration of Tuesday, but if they must they are encouraged to do so at Black-owned businesses only.
The campaign has been heavily promoted by activist Calvin Martyr and has been endorsed by celebrities including rapper T.I.
The ultimate goal of the campaign is to force business leaders and politicians to recognize and eliminate institutional racism.
LOS ANGELES, July 7, 2020 /PRNewswire/ -- The Blackout Coalition, in partnership with OneUnited Bank, is proud to announce the success of #BlackOutDay2020. Black America and its allies successfully demonstrated their understanding of how to use their spending power to create positive change in America. With over two million registering their support on social media, and millions more committed to the process, Black America and its allies are prepared to utilize their economic power to ensure corporations and governmental entities recognize and respect the political, social and economic rights of Black Americans.
Calvin Martyr, one of the founders of The Blackout Coalition, stated, "Black America and its allies can and will use our spending power to demonstrate that today is a new day in America. We believe in justice and equality for all Americans."
#BlackOutDay2020 started out as a big idea on social media and quickly caught fire, going from non-existence to...
Americans have plans to send a message at the checkout counter on Tuesday amid renewed calls for racial equality across the country.
Tuesday, July 7, has been designated Blackout Day, a call to action and “day of solidarity in America where not one Black person in America spends a dollar" outside of businesses owned by Black people, according to the movement's official website.
The initiative comes in the wake of protests against police brutality and renewed attention to the nation's decades-long racial wealth gap. As society has awakened to unfairness plaguing Black people in America, Black-owned businesses are getting showered with support in a loosely connected push for social and economic justice.
Reshauna Striggles, a protest leader in Arizona, told the Arizona Republic, part of the USA TODAY Network, that people can fight systemic racism by patronizing Black- and...