HOME GIVE JOIN PROTEST SHOP VOLUNTEER RECRUITING DONATE LOGIN

Blackout Day draws national attention to Black spending power

Many Black Americans on Tuesday participated in a one-day spending stoppage called Blackout Day. Not opening their wallet was part of a larger effort aimed at highlighting how the Black dollar powers the U.S. economy and how America would be a very different place if Black consumers aren't participating. 

Black athletes and celebrities – including singer Rihanna, Cleveland Cavaliers center Tristan Thompson and rapper Cardi B – have used social media to bring wider attention to Blackout Day in recent weeks. Rapper T.I. said via Instagram that there should be "one day of solidarity in America when not one Black person in America spends a dollar."

The Blackout Day movement is in its infancy and it hasn't caught on with every Black American. Although some African-Americans didn't spend money on July 7, others instead patronized Black-owned businesses — and some likely ignored the call altogether. Either way, the day has its roots in trying to...

Continue Reading...

#BlackoutDay2020 is today. Here's what you need to know

Social media personality and activist Calvin Martyr has spent the last two months promoting the campaign after raising the idea in a video that has been shared thousands of time on Facebook, Instagram and Twitter.
Major companies like Procter & Gamble (PG) and Cisco Systems, organizations like the historically Black sorority Zeta Phi Beta and celebrities like rapper T.I. have expressed support for the initiative on social media.
 

What is BlackoutDay2020?

The objective of #BlackoutDay2020 is to force politicians and the business world to end...
Continue Reading...

Black Americans Encouraged Not to Spend a Dime on #BlackoutDay2020

NATIONWIDE -- Tuesday, July 7, marks Blackout Day 2020, which is a social media campaign aimed at demonstrating just how powerful an economic force Black Americans are.

The campaign urges Black Americans not spend any money at all for the duration of Tuesday, but if they must they are encouraged to do so at Black-owned businesses only.

The campaign has been heavily promoted by activist Calvin Martyr and has been endorsed by celebrities including rapper T.I.

The ultimate goal of the campaign is to force business leaders and politicians to recognize and eliminate institutional racism.  

Continue Reading...

Blackout Day 2020 A Huge Success! Powered By The Blackout Coalition, Supported By OneUnited Bank, America's Largest Black Owned Bank

LOS ANGELESJuly 7, 2020 /PRNewswire/ -- The Blackout Coalition, in partnership with OneUnited Bank, is proud to announce the success of #BlackOutDay2020. Black America and its allies successfully demonstrated their understanding of how to use their spending power to create positive change in America. With over two million registering their support on social media, and millions more committed to the process, Black America and its allies are prepared to utilize their economic power to ensure corporations and governmental entities recognize and respect the political, social and economic rights of Black Americans.

Calvin Martyr, one of the founders of The Blackout Coalition, stated, "Black America and its allies can and will use our spending power to demonstrate that today is a new day in America. We believe in justice and equality for all Americans."

#BlackOutDay2020 started out as a big idea on social media and quickly caught fire, going from non-existence to...

Continue Reading...

Blackout Day 2020 sweeps the Triangle, consumers urged to support only Black-owned businesses

Continue Reading...

'This is the only way to get real change': How Black Americans are using their purchasing power as a means of protest on #BlackOutDay2020

Continue Reading...

Blackout Day economic protest encourages shoppers to buy only from Black-owned businesses Tuesday, boycott others

Dalvin BrownKelly Tyko
USA TODAY
 

Americans have plans to send a message at the checkout counter on Tuesday amid renewed calls for racial equality across the country. 

Tuesday, July 7, has been designated Blackout Day, a call to action and “day of solidarity in America where not one Black person in America spends a dollar" outside of businesses owned by Black people, according to the movement's official website. 

The initiative comes in the wake of protests against police brutality and renewed attention to the nation's decades-long racial wealth gap. As society has awakened to unfairness plaguing Black people in America, Black-owned businesses are getting showered with support in a loosely connected push for social and economic justice. 

Reshauna Striggles, a protest leader in Arizona, told the Arizona Republic, part of the USA TODAY Network, that people can fight systemic racism by patronizing Black- and...

Continue Reading...

What Is Blackout Day 2020? Everything to Know About the July 7 Boycott Urging People to Not Spend Money

BY MALLIKA MITRA

JULY 6, 2020
 

Anti-racist protests in the wake of recent high-profile police killings of Black people will take on another form on Tuesday, July 7: economic protest.

Black people spend $1.2 trillion annually in the U.S., according to a 2018 report by Nielsen. But for one day called Blackout Day 2020, organizers of an economic boycott are asking the Black community to spend no money at all, or to spend only at Black-owned businesses.

Boycotts were a key tool in creating change during the Civil Rights Era. For example, after Rosa Parks refused to give her seat on a bus in Montgomery, Alabama, to a white passenger, a boycott of the city’s public transportation system eventually led to a federal court ruling that laws keeping buses segregated were unconstitutional.

More recently, there have been boycotts against a Whole Foods that sent home employees for wearing a face mask that said “Black Lives Matter.” Last...

Continue Reading...

12 Black Businesses To Support For Blackout Day 2020

Janice Gassam Asare
 
Racial equity has dominated the global conversation for much of June 2020. In early June, more than 14 million Instagram users posted a black square for #BlackoutTuesday as a show of solidarity for the Black Lives Matter movement. While there has some skepticism and confusion surrounding the purpose behind the black squares, many are urging the public towards greater action. On social media there has been some conversation around July 7th, 2020, which has been designated as Blackout Day 2020, a day of economic solidarity with the Black community. A Twitter thread from a user named MarsinCharge detailed how Blackout Day 2020 came to fruition. The origins can be traced back to Calvin Martyr who, following the killing of George Floyd, encouraged his audience to buy and support Black businesses exclusively. While the claim has been made that some celebrities have co-opted...
Continue Reading...

What is #BlackOutDay? Day organized for Black people to avoid online, in-store shopping

#blackoutday2020 Jun 30, 2020
Continue Reading...
Close

Subscribe to I AM WE News